CourseCast of the Week

Episode 0100, 05/09/2009

Title/Description: Kindle DX and other headline tech news stories

Welcome to Course Technology's CourseCast of the Week, Episode 100, woohoo! recorded May 9th, 2009. This is Ken Baldauf bringing you this week's technology news and information. This CourseCast is brought to you by Course Technology. Check out www.cengage.com/coursetechnology for innovative textbooks and creative electronic learning solutions.

Thanks to all of the teachers and students who have found value in CourseCasts and helped to make the effort worthwhile. This week's anniversary CourseCast goes out to

Thanks for listening!

I've gotten more shout out requests than I can squeeze into this episode, so I'll continue next week. Keep those emails coming to coursecasts@gmail.com and I'll keep shouting out until I run out.

And now, the news.


Story 1 - Kindle DX

The BIG story this week is the unveiling of a new version of the Kindle e-book reader. Amazon has announced the Kindle DX, a larger version of the two previous models, scheduled to be released later this Summer. The Kindle DX has a 9.7-inch screen, up from 6' on previous models, and an increase in storage capacity to 3.3 GB - enough to store 3500 books periodicals and documents. New technologies include a rotating display that supports portrait and landscape modes, and a native PDF reader. The new Kindle DX is priced at $489.

The new larger Kindle is targeting the college textbook market, elderly readers who require large font, and the newspaper market. The new Kindle will be distributed on a test basis to students at Case Western Reserve University, Pace University, Princeton, Reed College, University of Virginia, and Arizona State. The college Kindles will be loaded up with textbooks, allowing Amazon to compare the experience of Kindle users to bound textbook users. The textbook market is attractive to Amazon since college students are generally tech-savvy and there is little competition in the e-textbook market. Still the move to Kindle e-textbooks is anything but a done deal. A number of questions remain unanswered. The largest of them being whether or not Amazon is able to strike an agreement with publishers that meets a price point that is acceptable to students? Students surveyed about the new Kindle are skeptical. Some students believe that they can save more money by buying and selling used textbooks, they fear that the Kindle would prohibit those savings. Other students complain that the Kindle only allows access to one book at a time; coursework requires them to have several books open at once.

Some analysts are looking to the new Kindle to save the fledgling newspaper industry. The larger display is well suited for newspaper content. Other ebook manufacturers are recognizing this need as well. Polymer Vision and Plastic Logic are both working on developing large screen ebook readers geared to newspapers. Even News Corp Chief Executive Rupert Murdoch is said to be investing in the design of an e-newspaper reader. Many question if e-newspapers are a solution for the industry. New business models would need to be invented. Some are speculating that e-newspaper readers would need to support advertisements. As with e-textbooks, important questions remain unanswered: Will the public be willing to carry yet another digital device? Will the public be willing to pay for subscriptions to news that is freely available on the Web?

I believe that the Kindle, in its present form, will not be widely adopted as an ebook, etextbook, or enewspaper reader. It simply doesn't offer enough benefits to justify the cost. However, consider future Kindle generations, when the Kindle can perhaps act as a netbook replacement. With a color touch screen, seamless high-quality Web access, and perhaps a new innovate interface, the Kindle could really take off. Amazon is smart to be establishing its market position early as it waits for epaper display technology to advance to what consumers expect. Interesting to note, Apple rumors include the unveiling of an Apple device this Summer with a similar form factor to the Kindle. Might light-weight tablets be the next big sensation? Move over netbooks!


That's it for this 100th episode of CourseCasts. Remember that what you hear in the CourseCast is just the tip of the iceberg! Go to coursecasts.course.com for links to the full stories covered in this CourseCast. There you will also find discussion questions for use in your course, and the CourseCast Archives. Email me with your comments and suggestions for the show at course.coursecasts@cengage.com. Until next time have a great week and be sure to take advantage of the Power -- of Technology!